GM GREEN Program Plays Key Role in GM Sustainability

General Motors released its Sustainability Report for 2014 this May, and it gave a nod to our GM GREEN (Global Rivers Environmental Education Network) program for helping the Fortune 100 company meet its lofty sustainability goals.

GM’s commitment to community is evident by their 25+ year investment in GM GREEN, captured in this highlight from the report.

Hands-On Instruction. Reaching its 25th year in 2014, GM Global Rivers Environmental Education Network (GREEN) is the longest running conservation education program by any automaker, having impacted 150,000 young people through hands-on learning since its inception in 1989. GM helps youth better understand their impact on local watersheds by matching approximately 10,000 students each year with GM mentors at 53 sites — including every manufacturing site in the U.S. and Canada — to develop a community project to address a water issue of concern. The program is considered an excellent model for how the public and private sectors can come together to make a meaningful impact on the environment and communities.”


GM GREEN’s community impact is vast. Last year alone, we worked with 14,366 young people in 135 schools in 42 communities through the support of 286 educators, 212 GM mentors from 53 facilities, and 29 community partners.

We also see real results through the program that speak to GM’s sustainability goals around improving the communities they live and work in, as well as creating positive employee engagement.

  • 80% of educators report that GM GREEN increases their students’ interest in science
  • 79% of educators report that participating in GM GREEN increases their satisfaction with teaching and working with youth
  • 77% of GM employees indicate the experience was personally fulfilling

As one partner said, “How do you spark interest in students and volunteers that lasts and makes them want to learn more, do more, help more, and become more engaged as citizens? Put simply, Earth Force.”

We are incredibly proud of our partnership with General Motors and of the extraordinary impact we create through the support of partners, educators, and young people across North America. We look forward to continuing to push boundaries and elevating young people as community leaders and environmental citizens today.


Author: Kristen Mueller

Kristen Mueller leads national communications, creating engagement and excitement around Earth Force, and its partners’, hands on, minds on programming. Specializing in traditional media and social media relations, she brings youth voice and leadership to the forefront of the environmental education field.